Focus: Printing / Merchandise

For this project I created a rebrand for the Haleakala National Park located in Hawaii targeted towards vacationing young adult. I created a new logo and multiple types of merchandise to be sold at a souvenir shop within the park. These include many different shirt designs ready for print, a water bottle design, and a drawstring bag design. Accompanying these printable goods, I also designed and created a new website for the national park. The design of the website is more streamlined with information and targeted towards people looking for activities the park has available.

Focus: Restaurant Paraphernalia

Urban Green is a fictitious city based restaurant that focuses on a healthy alternative to popular foods. Within this project, I created the logo, branding, and in restaurant items such as branded glasses, coasters, and napkins.

Focus: Wayfinding / Signage

I created a local wine festival called The Vine Wine Festival which is targeted towards young adults just beginning to experience and become a part of wine culture. For this wine festival I created the name, logo, wayfinding signage, complimentary souvenir bag and an accompanying mobile app design. The wayfinding signage includes directional signs, schedule posters, and room label signs. The application includes additional information on the festival such as the speakers that will be holding seminars, schedule tracker, daily events, and a social media section.